Strategic Management MCM Semester 4 Strategic Management MCM Semester 4 Nagpur University Syllabus Course and Classes
Atlanta Computer Institute Nagpur conducts Tuition Classes for MCM First Year ( Part 1 ) ,MCM Second Year ( Part 2 ) for all universities in India . The Following syllabus is of Nagpur University. Final Year Projects Training is also given to MCM Students.
Paper - III: Elective Foundation
Elective Foundation - III: Strategic Management
UNIT - I
Strategic Management - Introduction to strategic management, Strategic decision making, Strategic management process; Difference between Policy, Strategy and Tactics. Vision, Mission & goals, Preparation of Vision & Mission Statement;
Organizational objectives, Hierarchy of objectives & strategies, setting of Objectives.
UNIT - II
Internal & Resource Analysis - SWOT analysis, Resource analysis- a) Organization capabilities & competitive advantage b) Value chain analysis; Concept of synergy - Core competency, Competitive analysis - Interpreting the five forces model, Competitors analysis. External analysis - Environment analysis a) Components of External environment b) Components of Internal environment c) Environmental scanning. Industry Analysis a) A Framework for industry analysis b) Michael Porter‗s Analysis c) Usefulness of industry analysis.
UNIT - III
Strategy Formulation - Corporate Level Strategy: A) Growth-Concentration, Horizontal, Vertical, B) Diversification- Concentric, conglomerate. C) Expansion through Cooperation; Merger, Acquisitions, Joint ventures & strategic alliances D) Stability -Pause/proceed with caution, No change, Profit strategies. E) Retrenchment -Turnaround, Captive Company Strategy, Selling out Bankruptcy, Liquidation. Portfolio Approach & Analysis - a) Portfolio analysis, advantages & disadvantages, b) BCG Matrix c) General Electric‗s Business Screen, d) Life cycle or Arthur D Little matrix, e) Balance scorecard. 7s Framework, Strategic Business Unit (SBUS), Merits & Demerits of SBU; Leadership, Power & organization culture.
UNIT - IV
Business Level Strategy & Functional Level Strategy - A) Business Level strategy-Competitive advantage, Low cost strategy, Differential strategy and Focus strategy, B) Functional level strategy - Operations strategy, Marketing strategy, Financial strategy, Human Resource strategy. Global strategy - Reasons for globalization, Global expansion strategy, International Portfolio Analysis; Market entry strategy,International strategy & competitive advantage.
Strategic Implementation Strategic Evaluation, Control & Continuous: Improvement - Establishing strategic evaluation & control; The quality imperative: continuous Improvement to build customer value, Fundamentals of Six sigma approach for continuous improvement.
Text Book:
1. V. S. Ramaswami, S. Namaumari, Strategic Planning & Formulation of Corporate Strategy, Macmillan - Publication.
Reference Books:
1. Richard B Robinson, Strategic Management, McGraw-Hill.
2. Henry, Understanding Strategic Management, Oxford University Press.
3. R.M. Srivastava, Management Policy & Strategic Management, Himalaya Pub.
4. Chandrasekara, Anant Narayanan, Strategic Management, Oxford University Press.
New MCM Syllabus Semester Pattern From 2016 - 17
Theory
1. Fundamental of Information Technology
2. Programming in C & OOPs Concept
3. Introduction to Operating Systems
4. Computerized Accounting ( Tally ERP 9 )
Practical
1. Practical-I : Programming in C & Operating Systems
2. Practical-II : Tally ( ERP 9 ) & MS-Office
MCM Semester 2
Theory
1. Management Information Systems
2. Core Java
3. Quantitative Techniques & Operation Research
4. E-Commerce and Web Designing
Practical
1. Practical-I : Core Java
2. Practical-II : HTML, JavaScript
MCM Part-II
MCM Semester 3
(A) Theory
1. Advanced Database Management System
2. Principles & Techniques of Management
3. Electives
( i ) PHP & My-SQL
( ii ) VB.Net
( iii ) C#.Net
4. Research Methodology
(B) Practical
1. Practical-I : SQL & PL/SQL
2. Practical-II : Electives
MCM Semester 4
(A) Theory
1. ASP.Net
2. Electives : (i) Advanced Java
(ii) Android Programming
(iii) Python
3. Electives : ( i ) Big Data & Hadoop
( ii ) Software Engineering
( iii )Strategic Management
(B) Practical
1. Practical-I : ASP.Net
2. Practical-II : Electives
(C) Project
1. PROJECT
BCA Bachelor Of Computer Application, BCCA, Bachelor of Commerce & Computer Application BE IT/CS, Information technology/Computer Science MCA, Master of Computer Application MCM, Master of Computer Management Diploma , Polytechnic B.Arch Bachelor Of Architecture, Others,
